Creating A Freelance Brand For Multiple Audiences With Melody Johnson
Now, more than ever, we realize that there is a need to diversify our income streams. Yes, high-ticket clients are amazing, but you can make just as much revenue by serving lower-paying clients if you do it the right way. In today’s podcast, I sat down with Melody Johnson, AKA The Course Consultant, to talk about creating a freelance brand for multiple audiences. You see, Melody has built a fantastic brand that appeals to two people: entrepreneurs/solopreneurs and corporate partners. Let’s chat about how to run that type of business, and how creating multiple offers might help you be more financially stable.
Listen On Your Platform Of Choice: Apple | Google Play | Spotify | Stitcher
In today’s episode, we’ll be talking about how to create a freelance brand that serves multiple audiences. Here are some of the topics we covered:
Building services and products at various price points for different audiences.
Using a podcast to promote your freelance brand.
Utilizing higher education in your freelance career.
Showcasing visual elements on your freelance website.
Creating courses for your freelance business.
We also talked about Melody’s upcoming course, The Course Designer’s Toolkit. If you loved hearing from Melody today and you want to be on the waitlist, you can sign up here. If you’d like to learn more from Melody with some free training and potential coaching, you can check out her webinar about the three secrets to launching a successful digital product.
About Melody Johnson
Melody Johnson helps create and coach clients regarding their content for online courses. While working for corporate training and development, Melody learned the key to online course creation. As a Master’s Degree candidate for Instructional Design, she saw that online course creators had heart, passion, and knowledge but needed guidance and support when it came to developing and preparing for an online course. Her business helps walk creatives and businesses through the process of creating courses and online training material.