7 Tips For Finally Getting Through To Potential Clients And Customers

There is so much noise in my inbox every day, it can be challenging to find people worth communicating with. If you’re reaching out to a busy full-time professional, chances are they are struggling to keep on top of their inbox too. To help you rise above the noise, I wanted to share seven tips for cutting the noise and working with potential clients.

Related Listening: Content Strategy And Building Testimonials With Jasmine Williams

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1) Use Case Studies And Testimonials To Your Advantage

  • Create case studies and collect quotes from past clients.

  • Add those customer stories directly into your email to prospective clients.

  • Showcase how you’ve worked with clients in your industry specifically.

  • Clients are looking for that expertise.

2) Give A Deadline For A Reply

  • People are busy, and sometimes they need a bit of a deadline.

  • This likely comes with wording like, “If I don’t hear back from you this week, I’ll assume you don’t want my services anymore.” This means you need to be willing to walk away if you don’t get a reply.

3) Examine Your Text For Spam

  • Does your message include lots of images and links? Trim down your email as much as possible.

  • Many companies have spam filters, especially if you are sending these messages from an email service provider like Mailchimp instead of your own Gmail account.

  • Think about what someone (or some robot) sees when they look at your email from the reader’s side.

4) Make It Personal

  • Record a quick video or audio message to go with your message.

  • Write a physical handwritten note.

  • Make sure you are adding personal details to your cold pitch emails like the right first name.

5) Provide Value

  • Don’t nitpick while providing value.

    • Pointing out a typo is not value.

  • Send them an article you read recently that reminded you of them.

  • Brainstorm a few blog post ideas based on their business.

  • Record a quick walkthrough of a page on their website and how you’d fix it.

  • Offer a quick piece of advice to a question they raised to you or on social media.

6) See If You Have Any Mutual Connections

  • If you can’t get through to a client, it’s time to get some reinforcements.

  • Find their profile on LinkedIn. Do you have any mutual connections? See if they can make an introduction.

  • Do you have any mutual groups? Interests? Bring those up in your email.

  • Show that you’ve done some research, but don’t be creepy about it.

7) Know When It’s Time To Quit (For Now)

  • You can’t always get the attention of a client you want. That’s okay.

  • Take some time away from it. Make connections. Work with other clients in the niche. Build up your experience.

  • Eventually, if you were meant to work for that company, the opportunity will arise again.

Related Listening: 13 Lessons I Learned From Networking For People Who Hate Networking

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