How To Create Pitches Your Contacts Can't Refuse

Creating a connection with a one-off client is cool, but what if you could turn that into continuous work through pitching your ideas? Get paid to work on projects you are excited about with my tips on creating pitches your contacts can't refuse.

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In today’s episode, we’ll be chatting about how to create pitches your contacts can’t refuse.

1) Make Your Pitches Timely

One of the easiest ways to get a yes is to pitch timely content. What’s happening in your clients' niche right now? What would their audience lose their minds over and need to learn more about? Pitch that kind of content to your contacts.

Seasonal Content Works

While evergreen content is king, sometimes your contacts need seasonal content to create the right spark in their business. For example, an art seller would benefit from selling Christmas pictures in November/December. While Christmas art might not sell year-round, there is a very specific window where it’s a hot commodity. Play into that when you are pitching your current contacts.

2) Make It Relevant To Product Launches And Events

Is your contact in the middle of a big product launch right now? Are they gearing up for a fun event? Keep up with your contacts and pitch stories they care about. For example, I recently wrote a story for one of my client's Greenhouse about how flexible interviews improve candidate experience. I was looking at their blog and realized they had just announced an integration with Calendly, so I wrote a relevant story that shared the news about their new integration. If you can tie your freelance work to their product launches and events, you are likely to get a yes.

3) Make It New To Their Company

Next, make it new to their company. If you want your contacts to say yes to your pitches, you can’t regurgitate things. Do your research and make sure that you are pitching them a relevant story that hasn’t already been covered before.

4) Base Pitches On What’s Popular

If you want to pitch something that has been done, you need to be strategic about it. Let them know that you have seen the other post and that you can bring something different to the table. Can you approach the topic with new information, a different perspective, or a guest expert? They need to know that you are aware of the other similar piece. For example, if you are a blogger share that you plan to expand upon some of the points made in the previous piece while linking back to it (which is great for building internal links and improving SEO.)

5) Make It Easy For Them If You're Pitching Them

Last but not least, make it easy for them. Your contacts might word vomit when they email you, but you don’t have the luxury of doing the same. You are pitching them to make more money, so you need to make it easy for them to say yes. Make it clear that you are pitching them in your email title, within the email, etc. Bold the titles of potential blog posts or ideas so people know what you’re pitching. Write a small blurb about each pitch, so they understand what they are getting into.