Content Marketing As A Freelancer — The Ambitious Freelancer

Content marketing is an excellent way to get your freelance business in front of important people. It can be challenging to think about content marketing unless you are a writer, but content marketing can work for every type of freelancer. Let’s dive into how to make content marketing work.

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In today’s episode, we’ll be chatting about content marketing as a freelancer.

Remember Content Marketing Is Content AND Marketing

Content marketing is the act of marketing your business through the content you produce. You should never post something and hope it gets views. You need to market it too.

Why Is Content Marketing So Important?

Content marketing:

Adds people to the top of your marketing funnel.
Builds the know, like, and trust factor for your business.
Showcases your talent and knowledge.
Creates brand awareness.
Allows you to charge higher rates for your work.
Helps with search engine optimization.
Is a free way to bring in leads.

What Are The Different Types Of Content Marketing?

Content is more than just blogging. You can produce:

Blog Posts
Videos
Podcasts
Social Media
Interviews
Books
Email Marketing

Content Marketing Isn’t An Overnight Success.

You will not get a million visitors and clients knocking down your door after you post one article. Content marketing takes time to grow, bring in traffic, and connect you with opportunities. Create a cadence you can follow, and keep going at it.

Think About Conversions

Conversion matters. If your conversions are lower than you like, you need to ask why. For example, maybe you are attracting the wrong audience with your content creation. Figure out how many people visit critical pages like your hire me page. How many people fill out a contact form from there? You cannot expect that 100% of the people who visit that page will contact you, but you should strive for higher conversions.

Consider Low-Value Offers

You should also consider creating a low-value offer for all the people you will attract via content marketing. This may be an offer that requires their email address or a small amount of money (think $10-$25.) The purpose of this low-value offer is to get people to a place where they can afford your one-on-one services. You shouldn’t have to field a million discovery calls to see if you are for them. Instead, give them something they can buy or opt into that gets them on your level.